About Personify
Most marketing simplifies expertise until it loses meaning.
We do the opposite.
We learn the product, communicate it clearly, and build content that turns real buyer questions into qualified traffic.
What We Believe
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Self-Correcting
In every project, we aim to be self-correcting. When data, feedback or lived results show we’re off, we adjust our thinking and the work.
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Transparency
We aim to be open about options, trade-offs and progress, so people have the information they need to make the right decisions for themselves.
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Respect for Expertise
In every project, we aim to honour the expertise inside your organisation. We do the work to understand your product and audience, and then involve your experts only to confirm accuracy and nuance, not to create the content or carry the project.
Impact Pledge
We aim to work with organisations creating meaningful positive change. If your work improves health, education, wellbeing, sustainability or community outcomes, we bring the same care, respect and attention to your mission as we do to your marketing.
As part of our commitment to positive impact, we allocate a percentage of our yearly profit to support people and communities in need.
Why We Exist
Most expert-led brands have the same problem: their products are strong, but their content doesn’t reflect it. The work becomes generic, rushed, or written by people who don’t truly understand the subject matter, which means buyers don’t understand it either.
Personify was created to help specialised businesses communicate clearly, accurately and confidently.
We put in the work to understand the product, map the questions real buyers ask, and publish content that actually helps people make sense of it.
The result: less noise, more clarity, and content your team is proud to put their name to.
How we work
We don’t start with “what should we post?”. We start with “what do buyers actually need to understand before they act?”.
From there, our work usually follows three stages:
Understand the product and the people
We review your product, existing content, sales assets and site, then run short, focused conversations with your team. From this we build a simple question map: what your ideal buyers are actually trying to figure out, in their own words.
Design the content ecosystem
We turn those questions into a practical plan: which pages, videos, threads, emails or resources need to exist, and where they should live (website, YouTube, LinkedIn, X, etc.). The goal is one connected ecosystem, not random posts.
Produce, publish, then refine
We create the assets, publish them where your buyers already look, and track what happens next. Over time, we refine topics, formats and calls-to-action based on what people actually engage with and what leads to demos, trials, enrolments, purchases or calls.
Who we work with
Expert-led businesses with specialised audiences.
We work best with brands whose products require real understanding, whether the audience is clinical, technical or highly informed.
Typical clients include:
- Education & training providers
- Professional services & advisory
- Complex or technical SaaS
- Health, psychology, mental health and personal development organisations
Ideal fit:
- Buyers need explanation, not hype
- Content feels generic or inconsistent
- You have experts but no content system
- You want organic traffic that turns into demos, trials, enrolments, sales or calls
Results at a glance
organic content assets created
increase in website visits for organic social in first 90 days
organic impressions
Our Client Commitments
Choice, not pressure.
Scoped options with clear trade-offs.
Care for your people and brand.
No clickbait, gimmicks or “gotchas.”
Plans that can flex.
We adapt early when facts change.
Evidence you can defend.
We map page/video-level visit to actions in GA4 and your CRM.
“I experienced a genuine care and a real commitment to serving me and my business.”
Nick Kenny
CEO“Personify Marketing has been a game-changer for my business. Their professional and personalised social media strategies have elevated my online presence and increased my credibility and authority.”
John Herbert
“Since working with Personify Marketing, I have been impressed by their professionalism and attention to detail. They are masters of their craft. I no longer need to worry about social media. I’d highly recommend working with Personify to anyone looking to up their game in the social media world.”
James McDonald
“I have found Personify Marketing to be very professional in the way they approaches projects. They deliver a great product with genuine openness and flexibility. Great to work with! Thanks, Personify! You came at the right time for me.”
Dr Genevieve Milnes
Psychology Australia Mount Lawley“Personify Marketing exceeded my expectations and provided amazing marketing. They were efficient, timely and easy to communicate with. It was a pleasure working with Luke and his team, we have shared values and that made our interactions seamless from the start because we understood each other from the get go. I’d have no hesitation recommending them based on my experiences.”
Fairlie Delbridge
Harvard Leadership Initiative & Co-Founder @ Leki“I don’t often give recommendations because I am very protective of my reputation. When I do give recommendations, it means that I feel deeply connected to and confident in the skills and capabilities of the individual(s) or company that I’m recommending. I’ve spent the past year working intensively with Luke Raynham and his team at Personify Marketing and I can absolutely give my strongest positive recommendation for the work he (and his team) does. I have found Luke to be exceptionally intuitive and, once he got to know me and my companies, capable of accurately predicting my needs, concerns, and even some of my requests before I asked! Luke and his team are responsive and quick to deliver on promises made. Most importantly for me, Luke is one of the most ethical people I’ve ever met. I’m continually blown away by his flexibility, understanding and ability to help me get projects across the line. He is also brilliant at giving me that “gentle” kick in the backside that helps to keep me on track when I get stuck in the busyness of business! While he is quick to deliver outcomes as promised, he is also honest and forthcoming if there is something that cannot be done as requested – and he’s great at opening up communications and getting right into problem solving. By far, the most impressive thing about Luke and his team comes in the form of dealing with me and my areas of complete ignorance in Social Media! I’m not a complete technophobe – but there is still a vast chasm of learning and information in that arena that I continually find challenging and sometimes downright uncomfortable! Luke is patient and always seems to find ways to help me understand what I need (and only sometimes want) to understand. For this, I am eternally grateful as I recognise the need for me to go boldly into that space if I am to have the success I want in my latest endeavours. When I worked with Luke in the first instance, it was solely for the purpose of helping me with a particular project, and with a total social media focus. Since then, I’ve discovered his knowledge, talents and skills span quite a wide variety of very helpful business areas. We are now working together across multiple projects and multiple companies. I’m exceedingly grateful that I found Luke – or really – that he found me and I opened the door to a conversation with him when he virtually knocked! If you are looking for help with anything social media, database, CRM, and creative marketing ~ please do yourself and your company a huge favour and get in touch with Luke and his team at Personify! I’m more than happy to answer questions and be contacted regarding Luke and his company.”
Fran Berry
Alive & Kicking Solutions“Personify Marketing has been managing our social media platform for over a year, including producing cleverly designed posts that show a deep understanding of our work, which are visually appealing and have many views and positive responses. Personify Marketing works cleverly and diligently to understand our business and the messages we’re trying to send and does so articulately and compellingly. I would heartily recommend his services to anyone needing a professional profile to promote their thoughts and ideas. I am impressed and grateful.”
Jim Grant
Jim Grant, Jim Grant InstituteWhat we don’t do
Thin “content about content”
Trend-chasing
Keyword stuffing
Fake authority
Buying engagement
AI-generated output without human and expert review
A note from Luke
“I started Personify because good products were being buried under filler content. Our job is to understand your product properly, publish content your buyers actually use, and show you what truly moved the needle.”
— Luke Raynham, Founder