Make your content
worth their attention.
Content marketing ideas for businesses that teach. Explore how useful knowledge becomes threads, carousels, videos and emails that give people a reason to learn more.
A clearer next step.
What you’ll find inside
Ideas you can connect to your own content.
Content examples
Explore how specialist knowledge can become a useful explanation, visual sequence, video or email.
The thinking behind the work
Understand the audience, message and format decisions that give a piece of content its purpose.
Practical marketing lessons
Consider ideas and research through the lens of marketing courses, memberships and educational expertise.
Built for learning businesses
You have something useful to teach.
This newsletter is for people marketing courses, memberships and educational resources who want their content to communicate more of that value.
Written from Personify’s perspective on turning expertise into marketing content.
Worth Their Attention · By Personify
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