Content marketing ideas for owners and marketers of eLearning businesses. Explore practical deep dives and industry developments that help you show the value of what you teach.

Write threads people want to read: hook, build and payoff.

Featured deep dive

Deep Dives

How to Write High-Performing Threads for X and Instagram Threads

By Luke Raynham5 October 2026Approx. 39 min read

Choose a sharper angle, write an opener that earns attention and build towards a useful payoff. A detailed framework with six editing lenses, examples and a repeatable writing process.

Read the thread-writing guide →

Latest industry insight

Make your course worth choosing: learning and practice.

Industry Insights

When People Can Learn for Free, What Makes Your Course Worth Paying For?

By Luke Raynham6 October 2026Approx. 9 min read

Free and low-cost professional education raises a practical question for paid course providers: how can prospective learners see what makes your course worth choosing?

Explore what makes a course worth paying for →

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Content marketing ideas for businesses that teach. From Personify.

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