Let people experience your expertise.
YouTube and video marketing for eLearning businesses. We turn expert recordings and learning material into useful videos that help prospective learners understand what you know.
- Educational YouTube videos
- Short-form clips
- Repurposed recordings
One source of expertise.
More ways to share it.
An explanation with room for detail. A clip that makes one idea clear. A visual walkthrough that helps someone understand.
Educational YouTube videos
Give a useful subject the space it needs, with clear editing and a thumbnail that introduces the topic.
Short-form video
Pull a focused moment from a longer recording and shape it for vertical viewing, with readable captions.
Explanations and walkthroughs
Bring together expert commentary and supporting visuals to make an idea easier to follow.
Illustrations of possible video formats.
Cumulative figures across clients and all content formats, from ongoing work since March 2021.
From a useful recording
to a video worth watching.
We find the useful moments, shape the story and prepare the content for the people you want to reach.
Find the moment
A clear explanation or useful insight, selected from your source material.
Video Selection → Video Selection QAShape the story
Give the idea context, a clear opening and a reason to keep watching.
Copywriting → Copywriting QAMake it watchable
Edit the video. Add captions, supporting visuals and a considered thumbnail.
Video Editing → DesignCheck, approve, share
Review the finished content, get your approval and prepare the agreed upload.
Content QA → Client Approval → UploadingDeliverables, frequency, filming requirements and publishing responsibilities are agreed in your scope.
YouTube growth
More people spending time
with the content.
An educational channel recorded 89,243 engaged views in the period after we took over, compared with 583 in the preceding period.
Explore the YouTube case studyYouTube engaged views
Equal comparison periods: 656 days each.
Previous: 27 February 2023–13 December 2024. Since takeover: 14 December 2024–30 September 2026. Channel-wide engaged views include existing videos.
A few practical questions.
Do we need to film everything from scratch?
Often, existing webinars, interviews and expert recordings provide a useful starting point. We review the material and agree what is suitable for marketing.
Is filming included?
Filming requirements and responsibilities are agreed separately in your scope. Existing material can support a video programme without every piece requiring a new recording.
Can you create both longer videos and short clips?
Yes. The mix depends on the source material, audience, channels and agreed deliverables. One recording can support more than one format when the content is suitable.
Can we keep client content private?
Yes. Publishing marketing content and giving permission to display it in a portfolio are separate decisions. We agree how material and featured people can be used.
How do you measure performance?
We review the available viewing data, including engaged views and watch time, to inform future topics and formats. Any enquiry or purchase measurement depends on the tracking available.
Give your expertise
a wider audience.
Start with a Content Growth Audit to explore how your existing knowledge could work harder in your marketing.